ECommerce Software Platforms

E-Commerce Features

No matter what type of e-commerce platform you choose, there are certain features that all businesses need in order to succeed online. These include:

• Payment processing. The ability to accept payments online is obviously essential for any e-commerce business. All platforms will offer some sort of payment processing, but make sure to check what types of payment they accept. You may need your own payment processor or merchant account.
• Shipping. Shipping is another vital aspect of e-commerce. Make sure the platform you choose offers shipping integrations that fit your business. For example, if you sell large items that require freight shipping, you’ll need a platform that can integrate with freight carriers.
• Inventory management. Keeping track of your inventory is important to ensure you never oversell or run out of stock. Most e-commerce platforms will offer some sort of inventory management, but the level of detail and features will vary from platform to platform.
• Customer management. A good e-commerce platform will also offer some sort of customer management. This can include things such as customer accounts, wishlists, order history and loyalty. This is important to provide a good customer experience and keep track of your customers’ orders.
• Analytics. Analytics are vital to understanding your business and seeing where you can improve. Make sure the platform you choose offers detailed analytics so you can track things such as conversion rate, average order value, customer lifetime value and more.
• Marketing. Marketing is a great way to drive traffic and sales to your store. Make sure the platform you choose offers marketing features such as coupons, abandoned cart emails and social media integrations.
• Product management. Managing your products is important to ensure accuracy and keep things organized. Make sure the platform you choose offers features such as product variants, inventory management, product reviews and more.
• Mobile optimization. Mobile optimization is important to ensure your store looks good and functions properly on mobile devices. Ensure the platform you choose is responsive and mobile-friendly.
• Security. Security is important to protect your customers’ data and ensure your store is safe from fraud. Make sure the platform you choose offers features such as SSL certificates, password protection and PCI compliance.